PRODUCT QUALITY AND METHODS OF ITS EVALUATION

The article is devoted to the definition of quality as an important economic category that occupies a key place in marketing product policy. It emphasized strategic task every enterprise today achieve high efficiency and competitiveness products. noted plays role achieving this goal. determined combines number properties help meet consumer needs its purpose. among factors affect are production, human.
 necessity production conformity specified. importance assessment, control level, well need select indicators allow such assessment. classification depending on products determined, particular, single, complex generalizing considered. Emphasis placed division each classes into subgroups be measured or expertly assessed. main methods play assessing quality, including differential, complex, mixed, statistical. mathematical statistical for characteristics noted. indicated basis calculation utility function, considers compliance desired values. function purchased goods equal sum price characteristics. An example evaluation qualitative by integrated method Relevant were selected, which allowed unit parametric their comparative analysis with normative values carried out. conclusion made results assessment.
 one tools information technology. technologies provide implementation models. means improving investing research development, ie processes.